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Bring in News, but Local News - Part 1
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News will hold interest in your talk, so write some in. You say your subject is as old as the hills, that there is nothing new about it. Are you sure? Perhaps the news is not on the surface for everybody to see. Let's have a look at what we mean by news.
There are a number of classifications of material that can be used as news in a speech. Here are some of them: Items from the newspapers or magazines News angles you develop A new feature of your product or plan The unusual—man bites dog stuff Research you do, or someone else does A tie-in with today's worries A hookup with the peeves of the audience Something you know that the audience does not know It's not news if water runs under the bridge. However, if the water suddenly turns muddy you have news—a news item that might be put into the speech. Let's say the water running under the bridge started to rise and threatened to wash the bridge downstream. That would no doubt be in the newspaper or on the radio. The newspaper is a good source of news, perhaps the best. If your subject is live enough to be in today's newspapers, or to tie in with an item in today's newspapers, you are lucky. You might take a clipping from this morning's newspaper out of your pocket. You might spill an envelope full of clippings on the table in front of you. Wouldn't that help make your point? It is not too difficult to get news angles out of the newspaper. Here are a number of headlines that came out of last night's paper: RUSSIANS' PRESENCE RETARDING RECOVERY MANN TELLS NEW STORY OF FAUST HINTS NEW ATOM ARMS NEW ORGAN TO BE DEDICATED SUNDAY VETERANS TOP RENTAL LISTS BUSINESSES INSTALL COIN-CHANGING DEVICES TWA CUTS FLIGHT FARE NEW MOVIE PROJECTOR AT SCHOOL SEEK MISSING MAIL POUCH AND $8o,OOO Each of those headlines could be used in a speech. Surely if you wanted to tie your subject up to the news of the day, one of those items would serve, no matter what your subject. Let's say you were planning to talk on "The Efficiency of the Worker." Not one of those headlines is on that subject. Not one seems even close. But let's see what we can do with them.
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